Insights

The core function of our Insights capability is to provide context-rich, personalized and predictive insights on audiences within consumer environments. These insights allow us to deliver targeted consumer engagement for brands and retailers, and offer the consumer environment owners rich consumer insights, allowing them to make informed and proactive business decisions.

Insights & Data Analytics

• Consumer Environment Insights​
• Digital Audience Insights​
• Syndicated Research​
• Bespoke Research

Marketing

We use research and insights to create effective, targeted and measurable marketing & communications strategies and campaigns, and execute this through our integrated offering.

Campaign management:

• Brief ​
• Bespoke ​
• 3rd Party ​
• Owned ​
• Social  Change

Audience Management:

• Aggregation
• Campaign Management​
• Targeted Digital Communication​
• Content Development

Experiential

BRAND ALCHEMISTS is a full-service activation agency that specialises in the use of consumer insights to personalise events and activations. Through the tracking software “Avid Track & Avid Lead” we are able to track and measure the effectiveness of every activation, exhibition and event no matter the size or scale. Allowing us real-time data and added value to brands.

• Turnkey solution                         ​
• Data lead solutions ​
• Centralised space booking​
• Custom ambient builds ​
• Production

Media

1. Media Management
2. Media integration

Digital Media

Display and Performance media on:​

• Mobile​
• Email​
• Web​
• SMS/MMS​

People

We assess the current state of the consumer environment, using a survey for all employees – from senior leadership to onsite staff. We compare the results with Customer feedback to find the common issue. With these results, we develop a culture change playbook which will be based on a way forward including training, leadership development and reward structures.

Culture Transformation

• Services staff customer service training ​
• Performance coaching

Training

• Employee Engagement​
• People Management​
• Service staff customer service training ​
• Performance coaching ​

Wifi

We leverage TELECOMMUNICATION capabilities to drive CONSUMER INSIGHTS and CONSUMER ENGAGEMENT.

• Free WIFI
• Lead generation

Transactional

Avidity Transactional brings value to both consumer environment owners and shoppers through products consisting of Vouchers, Coupons, Rewards and Mobile wallet. The technology gives us our capabilities and services which are far superior, as we have integrated several suppliers to create the product we have today.

Payments

• Electronic Gift Card​
• Mobile Payments​
• Voucher & Coupons​
• POS Integration​

Rewards

• Coupons​
• Vouchers​
• Loyalty​

Alternative Income Management Services

To deliver on the Physical Touchpoint, Avidity focuses on the strategic management of media and space. This is done through our unique process to ensure the strategic objectives of the client is achieved.

Media and Activations

•  Revenue Optimisation 
• Marketing and Media Integration​

Telecoms

• DAS 
• Broadband Infrastructure